David Longford, Graphic Designer, Illustrator and the owner of The General Design Practice.

With over 20 years experience in clinical practice and 10 years in higher education, I have seen many times how clear communication makes the difference to a campaign, a brand, a presentation, a project or a new service.

A confusing poster or leaflet, a generic brand, or a cluttered website can undermine care before it even begins.

Now I use my experience to help health organisations communicate clearly, accurately, and with empathy.

Brand Identity: logos and visual systems that feel calm, credible and human.

Patient Information: leaflets, guides, posters and signage that people can understand when they are anxious or unwell.

Campaigns: health promotion and awareness materials that engage without overwhelming.

Reports and Presentations: complex data and research made clear for funders, boards and professionals.

I Listen: I aim to gain a deep understanding of anyone I am working with, in order to help you clarify your specific needs and goals.

I speak your language: no lengthy briefings on clinical terms or pathways.

I get the sensitivities: tone, imagery and wording matter when people are unwell or vulnerable.

I understand the constraints: regulation, evidence and approval processes are part of the brief, not obstacles.

I design for real life and real people: accessibility, health literacy and readability are all part of the process.

Health isn’t just about medicine. I am happy to work with anyone who genuinely cares about doing things that keep people well:

Hospitals, surgeries and clinics.

Digital health start-ups.

Therapists and Wellbeing Practitioners.

Sports teams, gyms and health nutrition brands.

Creatives.

Education providers.

Charities and Public Health bodies