Logo design and branding for local running club. Their existing logo (which can still be seen in the images below on the gazebo) was outdated and they had acquired a variety of different running vests with different fonts and various shades of their signature jade colour.
The task was to bring all this together with a more modern design.
There were numerous challenges, the biggest of which was dealing with a wide variety of opinions on what they actually wanted. As a designer I was able to assure them that there didn’t just have to be a single “one-size-fits-all” logo that was used for every purpose. Instead they could have a logo, logomark, wordmark and more, as long as there was a cohesive brand style.
The aim of the final logo was to create a design which conveyed the various activities of the club, including road, trail and fell running, as well as seaside and beach runs but above all the friendly, welcoming nature of the club.